do what you love.
love what you do. The Linjoy Story
do what you love.
love what you do. The Linjoy Story
do what you love.
love what you do.
Die Linjoy Story
do what you love.
love what you do.
The Linjoy Story
My name is Heike Gödecke and I am the creative mind behind the Linjoy brand.
How do you actually come up with something really new?
I have been asked this question many times. Maybe you'll be interested in the answer, too - so I'll tell you my story.
My name is Heike Gödecke and I am the creative mind behind the Linjoy brand.
How do you actually come up with something really new?
I have been asked this question many times. Maybe you'll be interested in the answer, too - so I'll tell you my story.
It all started in that summer vacation in 1995.
We were spending time with our two little daughters by the sea, near Venice. The lagoon city is a magical place, but have you ever been there with a lively two-year-old? I constantly had to divide my attention between cultural highlights and my busy daughters....
It all started in that summer vacation in 1995.
We were spending time with our two little daughters by the sea, near Venice. The lagoon city is a magical place, but have you ever been there with a lively two-year-old? I constantly had to divide my attention between cultural highlights and my busy daughters....
At some point we entered one of those stores....
with the typical Venetian masks. However, it wasn't the perfectly painted and decorated masks that captivated me, but an inconspicuous basket with white blanks for DIY decoration.
For me, it was a kind of revelation: Aha, you can use paper, that means plant fibers, to make casts of three-dimensional objects! I was fascinated and brought one of these blank masks home with me.
At some point we entered one of those stores....
with the typical Venetian masks. However, it wasn't the perfectly painted and decorated masks that captivated me, but an inconspicuous basket with white blanks for DIY decoration.
For me, it was a kind of revelation: Aha, you can use paper, that means plant fibers, to make casts of three-dimensional objects! I was fascinated and brought one of these blank masks home with me.
That was the beginning of a story...
that came into my life completely unexpectedly after I had studied social pedagogy, which was a completely different field.
Inspired by the mask blank, I began to explore plant fibers and paper making. At first, I experimented with very mundane materials such as egg cartons and paper napkins. At an advanced stage, I went out into the countryside, cut reeds by the Neckar River, and collected hogweed and horsetail to make very special plant paper.
I gained inspiration and further training in craftsmanship through ongoing participation in professional workshops on the subject and through my membership in the IAPMA (International Association of Handpapermakers and Paper Artists).
My fascination with special surface structures and mixed media led me to create experimental three-dimensional art objects and reliefs over several years using handmade paper and paper casting techniques, found objects from nature, and rusty metal accents.
That was the beginning of a story...
that came into my life completely unexpectedly after I had studied social pedagogy, which was a completely different field.
Inspired by the mask blank, I began to explore plant fibers and paper making. At first, I experimented with very mundane materials such as egg cartons and paper napkins. At an advanced stage, I went out into the countryside, cut reeds by the Neckar River, and collected hogweed and horsetail to make very special plant paper.
I gained inspiration and further training in craftsmanship through ongoing participation in professional workshops on the subject and through my membership in the IAPMA (International Association of Handpapermakers and Paper Artists).
My fascination with special surface structures and mixed media led me to create experimental three-dimensional art objects and reliefs over several years using handmade paper and paper casting techniques, found objects from nature, and rusty metal accents.
One day, while experimenting, color came into play...
and over time, a completely new type of material made from flax fibers was created, which inspired many people right from the start. My invention was malleable, but once hardened, it was robust, lightfast, and waterproof—yet so light and aesthetically pleasing that it was a joy to work with.
Today, this material is a brand and is called LinColor®.
One day, while experimenting, color came into play...
and over time, a completely new type of material made from flax fibers was created, which inspired many people right from the start. My invention was malleable, but once hardened, it was robust, lightfast, and waterproof—yet so light and aesthetically pleasing that it was a joy to work with.
Today, this material is a brand and is called LinColor®.
And then came the jewelry!
The first hand-shaped beads, the first chains threaded from them, at that time still in combination with silver. Finally a vision: From my very own material I wanted to develop special, high-quality pieces of jewelry, colourful, individual, a synonym for pure joy of life! What started as a rather playful attempt became more and more inspired with growing success and professional in 2008.
Since then I am a jewelry designer.
And then came the jewelry!
The first hand-shaped beads, the first chains threaded from them, at that time still in combination with silver. Finally a vision: From my very own material I wanted to develop special, high-quality pieces of jewelry, colourful, individual, a synonym for pure joy of life! What started as a rather playful attempt became more and more inspired with growing success and professional in 2008.
Since then I am a jewelry designer.
A landmark was the invention of the CHANGE interchangeable jewelry...
The idea was born in my head the moment a weaver showed me her brooch, whose carrier plate was made of magnetic stainless steel. And again it was a single sparkling thought: Oh, so there is magnetic stainless steel! that led to the development of an innovative product.
Through the CHANGE collection, stainless steel has found its way into my jewelry world and replaced silver.
A landmark was the invention of the CHANGE interchangeable jewelry...
The idea was born in my head the moment a weaver showed me her brooch, whose carrier plate was made of magnetic stainless steel. And again it was a single sparkling thought: Oh, so there is magnetic stainless steel! that led to the development of an innovative product.
Through the CHANGE collection, stainless steel has found its way into my jewelry world and replaced silver.
Parallel to the design developments...
years of “alchemy” resulted in an intoxicating color palette that quickly became a trademark in the region, initially at the dreiraum gallery in Tübingen, which I founded there with two colleagues in 2008.
At our current location in Rottenburg am Neckar, I was finally able to build up a wonderfully dedicated small team and opened a shop gallery in 2012 under the name Paperpearl. This was directly connected to our manufactory and was a fixture for jewelry enthusiasts in the region until 2020. In 2019, the Paperpearl brand was renamed Linjoy with a new logo.
Over the years, we were able to successfully expand our sales throughout Germany by participating in trade fairs, collaborating with jewelers and jewelry galleries, and maintaining a regular presence at upscale arts and crafts and design markets.
Parallel to the design developments...
years of “alchemy” resulted in an intoxicating color palette that quickly became a trademark in the region, initially at the dreiraum gallery in Tübingen, which I founded there with two colleagues in 2008.
At our current location in Rottenburg am Neckar, I was finally able to build up a wonderfully dedicated small team and opened a shop gallery in 2012 under the name Paperpearl. This was directly connected to our manufactory and was a fixture for jewelry enthusiasts in the region until 2020. In 2019, the Paperpearl brand was renamed Linjoy with a new logo.
Over the years, we were able to successfully expand our sales throughout Germany by participating in trade fairs, collaborating with jewelers and jewelry galleries, and maintaining a regular presence at upscale arts and crafts and design markets.
My name is Heike Gödecke and I am the creative mind behind the Linjoy brand.
How do you actually come up with something really new?
I have been asked this question many times. Maybe you'll be interested in the answer, too - so I'll tell you my story.
It all started in that summer vacation in 1995.
We were spending time with our two little daughters by the sea, near Venice. The lagoon city is a magical place, but have you ever been there with a lively two-year-old? I constantly had to divide my attention between cultural highlights and my busy daughters....
At some point we entered one of those stores....
with the typical Venetian masks. However, it wasn't the perfectly painted and decorated masks that captivated me, but an inconspicuous basket with white blanks for DIY decoration.
For me, it was a kind of revelation: Aha, you can use paper, that means plant fibers, to make casts of three-dimensional objects! I was fascinated and brought one of these blank masks home with me.
That was the beginning of a story...
that came into my life completely unexpectedly after I had studied social pedagogy, which was a completely different field.
Inspired by the mask blank, I began to explore plant fibers and paper making. At first, I experimented with very mundane materials such as egg cartons and paper napkins. At an advanced stage, I went out into the countryside, cut reeds by the Neckar River, and collected hogweed and horsetail to make very special plant paper.
I gained inspiration and further training in craftsmanship through ongoing participation in professional workshops on the subject and through my membership in the IAPMA (International Association of Handpapermakers and Paper Artists).
My fascination with special surface structures and mixed media led me to create experimental three-dimensional art objects and reliefs over several years using handmade paper and paper casting techniques, found objects from nature, and rusty metal accents.
One day, while experimenting, color came into play...
and over time, a completely new type of material made from flax fibers was created, which inspired many people right from the start. My invention was malleable, but once hardened, it was robust, lightfast, and waterproof—yet so light and aesthetically pleasing that it was a joy to work with.
Today, this material is a brand and is called LinColor®.
And then came the jewelry!
The first hand-shaped beads, the first chains threaded from them, at that time still in combination with silver. Finally a vision: From my very own material I wanted to develop special, high-quality pieces of jewelry, colorful, individual, a synonym for pure joy of life! What started as a rather playful attempt became more and more inspired with growing success and professional in 2008.
Since then I am a jewelry designer.
A landmark was the invention of the CHANGE interchangeable jewelry...
The idea was born in my head the moment a weaver showed me her brooch, whose carrier plate was made of magnetic stainless steel. And again it was a single sparkling thought: Oh, so there is magnetic stainless steel! that led to the development of an innovative product.
Through the CHANGE collection, stainless steel has found its way into my jewelry world and replaced silver.
years of “alchemy” resulted in an intoxicating color palette that quickly became a trademark in the region, initially at the dreiraum gallery in Tübingen, which I founded there with two colleagues in 2008.
At our current location in Rottenburg am Neckar, I was finally able to build up a wonderfully dedicated small team and opened a shop gallery in 2012 under the name Paperpearl. This was directly connected to our manufactory and was a fixture for jewelry enthusiasts in the region until 2020. In 2019, the Paperpearl brand was renamed Linjoy with a new logo.
Over the years, we were able to successfully expand our sales throughout Germany by participating in trade fairs, collaborating with jewelers and jewelry galleries, and maintaining a regular presence at upscale arts and crafts and design markets.
Just put one foot in front of the other, because the path unfolds beneath your feet...
Just put one foot in front of the other,
because the path
unfolds beneath your feet...
