do what you love.
love what you do. The Linjoy Story
do what you love.
love what you do. The Linjoy Story
do what you love.
love what you do.
Die Linjoy Story
do what you love.
love what you do.
The Linjoy Story
My name is Heike Gödecke and I am the creative mind behind the Linjoy brand.
How do you actually come up with something really new?
I have been asked this question many times. Maybe you'll be interested in the answer, too - so I'll tell you my story.
My name is Heike Gödecke and I am the creative mind behind the Linjoy brand.
How do you actually come up with something really new?
I have been asked this question many times. Maybe you'll be interested in the answer, too - so I'll tell you my story.
It all started in that summer vacation in 1995.
We were spending time with our two little daughters by the sea, near Venice. The lagoon city is a magical place, but have you ever been there with a lively two-year-old? I constantly had to divide my attention between cultural highlights and my busy daughters....
It all started in that summer vacation in 1995.
We were spending time with our two little daughters by the sea, near Venice. The lagoon city is a magical place, but have you ever been there with a lively two-year-old? I constantly had to divide my attention between cultural highlights and my busy daughters....
At some point we entered one of those stores....
with the typical Venetian masks. However, it was not the perfectly painted and decorated specimens that captivated me, but an inconspicuous basket with white blanks to create yourself.
For me, it was a kind of revelation: Oh, it is possible to make casts of three-dimensional objects with the material paper, in other words, with plant fibers! I was fascinated and brought one of these mask blanks home as a vacation trophy. That was the beginning of a story that came into my life completely unexpectedly after a rather different course of study.
At some point we entered one of those stores....
with the typical Venetian masks. However, it was not the perfectly painted and decorated specimens that captivated me, but an inconspicuous basket with white blanks to create yourself.
For me, it was a kind of revelation: Oh, it is possible to make casts of three-dimensional objects with the material paper, in other words, with plant fibers! I was fascinated and brought one of these mask blanks home as a vacation trophy. That was the beginning of a story that came into my life completely unexpectedly after a rather different course of study.
Inspired by the mask blank....
I began to work with vegetable fibers and paper making. In the beginning I experimented with quite banal materials like egg cartons and paper napkins. In the advanced stage I went into the landscape, cut reeds at the Neckar, collected hogweed and horsetail to create very special plant paper.
I received inspiration and further training in craftsmanship through ongoing participation in professional workshops on the subject.
Inspired by the mask blank....
I began to work with vegetable fibers and paper making. In the beginning I experimented with quite banal materials like egg cartons and paper napkins. In the advanced stage I went into the landscape, cut reeds at the Neckar, collected hogweed and horsetail to create very special plant paper.
I received inspiration and further training in craftsmanship through ongoing participation in professional workshops on the subject.
Over time, my experimentation resulted in...
a completely new kind of material made of flax fibers, which inspired many people from the very beginning. My invention was malleable, but when hardened it was robust, lightfast and waterproof - yet so light and aesthetic that it was a joy to use.
Today, this material is a brand and is called LinColor®.
Over time, my experimentation resulted in...
a completely new kind of material made of flax fibers, which inspired many people from the very beginning. My invention was malleable, but when hardened it was robust, lightfast and waterproof - yet so light and aesthetic that it was a joy to use.
Today, this material is a brand and is called LinColor®.
And then came the jewelry!
The first hand-shaped beads, the first chains threaded from them, at that time still in combination with silver. Finally a vision: From my very own material I wanted to develop special, high-quality pieces of jewelry, colourful, individual, a synonym for pure joy of life! What started as a rather playful attempt became more and more inspired with growing success and professional in 2008.
Since then I am a jewelry designer.
And then came the jewelry!
The first hand-shaped beads, the first chains threaded from them, at that time still in combination with silver. Finally a vision: From my very own material I wanted to develop special, high-quality pieces of jewelry, colourful, individual, a synonym for pure joy of life! What started as a rather playful attempt became more and more inspired with growing success and professional in 2008.
Since then I am a jewelry designer.
A landmark was the invention of the CHANGE interchangeable jewelry...
The idea was born in my head the moment a weaver showed me her brooch, whose carrier plate was made of magnetic stainless steel. And again it was a single sparkling thought: Oh, so there is magnetic stainless steel! that led to the development of an innovative product.
Through the CHANGE collection, stainless steel has found its way into my jewelry world and replaced silver.
A landmark was the invention of the CHANGE interchangeable jewelry...
The idea was born in my head the moment a weaver showed me her brooch, whose carrier plate was made of magnetic stainless steel. And again it was a single sparkling thought: Oh, so there is magnetic stainless steel! that led to the development of an innovative product.
Through the CHANGE collection, stainless steel has found its way into my jewelry world and replaced silver.
Along with the design developments...
a thrilling colour palette was created in years of "alchemy", which quickly became our trademark in the region.
At our location in Rottenburg am Neckar, there was a store gallery directly connected to our manufactory from 2012 until June 2020.
Since July 2020, our sales have continued exclusively online.
Along with the design developments...
a thrilling colour palette was created in years of "alchemy", which quickly became our trademark in the region.
At our location in Rottenburg am Neckar, there was a store gallery directly connected to our manufactory from 2012 until June 2020.
Since July 2020, our sales have continued exclusively online.
My name is Heike Gödecke and I am the creative mind behind the Linjoy brand.
How do you actually come up with something really new?
I have been asked this question many times. Maybe you'll be interested in the answer, too - so I'll tell you my story.
It all started in that summer vacation in 1995.
We were spending time with our two little daughters by the sea, near Venice. The lagoon city is a magical place, but have you ever been there with a lively two-year-old? I constantly had to divide my attention between cultural highlights and my busy daughters....
At some point we entered one of those stores....
with the typical Venetian masks. However, it was not the perfectly painted and decorated specimens that captivated me, but an inconspicuous basket with white blanks to create yourself.
For me, it was a kind of revelation: Oh, it is possible to make casts of three-dimensional objects with the material paper, in other words, with plant fibers! I was fascinated and brought one of these mask blanks home as a vacation trophy. That was the beginning of a story that came into my life completely unexpectedly after a rather different course of study.
Inspired by the mask blank....
I began to work with vegetable fibers and paper making. In the beginning I experimented with quite banal materials like egg cartons and paper napkins. In the advanced stage I went into the landscape, cut reeds at the Neckar, collected hogweed and horsetail to create very special plant paper.
I received inspiration and further training in craftsmanship through ongoing participation in professional workshops on the subject.
Over time, my experimentation resulted in...
a completely new kind of material made of flax fibers, which inspired many people from the very beginning. My invention was malleable, but when hardened it was robust, lightfast and waterproof - yet so light and aesthetic that it was a joy to use.
Today, this material is a brand and is called LinColor®.
And then came the jewelry!
The first hand-shaped beads, the first chains threaded from them, at that time still in combination with silver. Finally a vision: From my very own material I wanted to develop special, high-quality pieces of jewelry, colorful, individual, a synonym for pure joy of life! What started as a rather playful attempt became more and more inspired with growing success and professional in 2008.
Since then I am a jewelry designer.
A landmark was the invention of the CHANGE interchangeable jewelry...
The idea was born in my head the moment a weaver showed me her brooch, whose carrier plate was made of magnetic stainless steel. And again it was a single sparkling thought: Oh, so there is magnetic stainless steel! that led to the development of an innovative product.
Through the CHANGE collection, stainless steel has found its way into my jewelry world and replaced silver.
a thrilling colour palette was created in years of "alchemy", which quickly became our trademark in the region.
At our location in Rottenburg am Neckar, there was a store gallery directly connected to our manufactory from 2012 until June 2020.
Since July 2020, our sales have continued exclusively online.